Residents and visitors to Dubai will soon be seeing hotels, shops and attractions displaying a new sticker labelled “Dubai Assured” but what exactly does it mean?
Dubai Assured Explained
Dubai authorities launched the Dubai Assured programme in July 2020 to assure residents and tourists that an establishment has implemented all the necessary public health protocols for the prevention and management of COVID-19.
The Dubai Assured stamp is issued to all compliant hotels, retail, food and beverage outlets and attractions following a health and safety verification process implemented in collaboration with Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development and Dubai Municipality.
It is a visual mark reassuring guests that safety and hygiene measures prescribed by the authorities have been complied with. Establishments can feature this stamp in their communications with customers to show that they have adopted all the necessary precautionary measures and the highest safety standards and protocols to stop the spread of COVID-19.
The stamp will have a validity of 15 days and can be renewed every two weeks upon further verification by inspectors from the relevant authorities.
The move to introduce the Dubai Assured stamp has come at a time when Dubai is re-opening to international toursim. With the strict precautionary measures brought in to from March 2020 to fight the spread of COVID-19 beginning to ease, the stamp will help reassure visitors at a time when life in Dubai and the UAE is gradually returning to normal.
A listing of current Dubai Assured establishments can be accessed via the Dubai Tourism website.
Alternative Certifications
Many establishments have previously relied on safety verification from international organisations such as Bureau Veritas and the World Travel and Tourism Council, which offers a Safe Travels stamp.
Both are still important certifications that will give visitors additional reassurances that the highest international standards are being met.
In another step towards encouraging international tourism to return, the whole city of Dubai received the Safe Travel stamp from the WTTC – a council representing private-sector travel and tourism.
“As we reopen Dubai’s doors to tourism and welcome our international visitors back to the city, our foremost priority is their wellbeing, achieved through stringent hygiene and safety protocols that have been deployed across all tourist touch points. The WTTC’s Safe Travels stamp endorses Dubai’s strong global cooperation in combating the pandemic with comprehensive and effective measures to ensure guest health and safety.
“We trust that our efforts not only provide an optimised experience for our visitors, but also secure their health and that of their families, further cementing the confidence that our guests have had thus far in Dubai, and encouraging people from every corner of the world to visit one of the safest cities in the world this summer.”
Helal Saeed Almarri, Director General, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), as quoted in WTTC News
Before you go… More important things you should know when planning a trip to Dubai
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